Stop Taking Notes During Calls (It's Making You Worse)
Counterintuitive but true: note-taking divides your attention and makes you miss what matters. Here's what to do instead.
The Note-Taking Trap
You're on a client call. They say something important.
Your brain: "I should write that down."
You start typing. Miss the next sentence. Look up. They've moved on.
Now you have a partial note and a gap in understanding.
Congratulations, note-taking just made you worse.
The Attention Split
- •Listen carefully
- •Decide what's important
- •Write it accurately
- •Stay engaged in conversation
Something gives. Usually listening.
When you're writing, you're not fully present. The client can feel it too.
What Gets Lost
While you're noting one thing, you miss:
The elaboration: They often expand on a point right after stating it.
The tone: Is this a mild concern or a dealbreaker? You can't tell while typing.
The connection: How does this relate to what they said earlier? Hard to track while writing.
The opportunity: The natural pause for follow-up questions? You missed it.
The Recording Alternative
What if you could be 100% present knowing everything is captured?
No decisions about what to note. No anxiety about missing something. No divided attention.
Just conversation.
Then, after the call, review what was actually said. With complete accuracy.
The Quality of Attention
Clients notice when you're fully present.
They also notice when you're not.
"Hold on, let me write that down" signals that you weren't fully listening.
Nodding, asking follow-up questions, building on their points—that signals presence.
Which makes a better impression?
The Memory Myth
"But I'll forget if I don't write it down!"
Two responses:
1. If it's recorded, you won't forget. Ever.
2. You're forgetting anyway. Note-taking gives the illusion of capture while actually missing context, tone, and connection.
Your notes are a lossy compression of reality. Recordings are lossless.
The Counterargument
"Some people take notes well."
Maybe. But even the best note-taker loses something.
The question isn't whether you can take notes. It's whether taking notes is the best use of your attention.
For most people: no.
The Transition
If you're a habitual note-taker, going cold turkey feels weird.
Try this: Keep a blank page open. If something feels crucial, write ONE word as a reminder.
Let the recording capture details. Let your one-word notes capture salience.
Review recording later. Find the context around your reminders.
The Outcome
- •Build more trust
- •Generate more insights
- •Feel less draining
- •Produce better outcomes
- •Feel like work
- •Miss nuance
- •Leave you uncertain about details
Which calls do you want to have?
The Permission
Stop taking notes.
Record instead.
Be present.
Your clients will notice the difference. They just won't know why.
Eddie
Founder, Magnative
Never forget what a client told you
Magnative auto-records every call and files transcripts to your Google Drive client folders. So your AI assistant actually knows your client history.
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